On November 8, 1946, Viola Desmond went to a movie at the Roseland Theatre in New Glasgow, Nova Scotia. She sat on the main floor – the whites-only section – unaware that she had purchased a ticket for the balcony, where Black audience members were expected to sit. Although she offered to pay the extra cost for a seat on the main floor, she was removed from the theatre, held in jail & charged. This incident of racial discrimination helped to ignite the civil rights movement in Canada. More than seven decades later, in November 2018, the new ten-dollar bill design featuring Desmond went into circulation across Canada, acknowledging the Halifax-based business owner who altered the social history of the country.